Michigan fans will certainly like the latest offering from Barstool Sports in collaboration with five-star QB Bryce Underwood. On Friday, Barstool released it's "QB1" tee featuring the No. 19 and ...

Fresh off an absolute torching of future Pac-12 Conference opponent Washington State - in which he rushed for 259 yards and four touchdowns - Boise State superstar running back Ashton Jeanty has ...

It’s been almost four years since the NCAA decided that college students could make money from their name, image and likeness (NIL). Since then, the NIL market has exploded. Students can ink ...

As the Fall college sports seasons near their finish lines, one major company in the NIL space has doubled down on a history-making campaign. Hollister - the Abercrombie & Fitch Co-owned apparel ...

Official Athletics-branded apparel, including play-issued uniforms (Note: sideline gear given to the SA from Athletics, where the spirit mark appears without a secondary reference, is not permitted to ...

“Bueckers” is printed on the right heel. Bueckers first signed an NIL deal with Nike in September 2023, adding the apparel company to a lengthy list of deals with companies such as ...

The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to Michigan. The overall NIL package for Underwood was reported to be somewhere ...