Creative director Rihanna takes lead in Puma’s street-ready line Fenty by Puma. Elevating each piece with a sporty-meets-street feel, Rihanna takes her love for music, fashion and street style and ...

the new PUMA AI Creator tool leverages generative AI to allow fans to design their dream PUMA Manchester City kits. Using text prompting, customisation tools and intuitive sliders, fans are invited to ...