But using heat styling tools from day-to-day can come at a cost: Namely, it can weaken protein bonds that lead to less healthy hair. P&G Pantene wanted to create a haircare product for women that ...

Functionally, her hair weakens easily, breaks easily, and doesn't have the strength needed to endure styling – and styling is the key ... She refuses to be boxed in by anything or anyone. Pantene had ...