Smartwool was founded in 1994 by ski instructors Peter and Patty Duke The Dukes started making merino wool ski socks in their Steamboat Springs garage Smartwool is the best-known merino wool ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and ...

I had just purchased a pair of Smartwool ski socks for each of my three ladies. I wanted them to be equipped properly on the mountain no matter... Since 1994, Smartwool has been the leader in Merino ...

Smartwool was one of, if not the, first brands to use Merino wool in socks and this experience shines through in the socks they design for various sports. They offer a mind-boggling array of ...

Cutting-edge 3D fabric technology keeps wearers comfortable and freely moving toward any cold weather adventure.

Smartwool, the Denver-based brand known for comfy thermals, socks and accessories ... Smartwool's secret lies in the combination of Merino wool, the moisture-wicking fabric that both warms ...

Stay cozy from town to trail in this breathable quarter-zip pullover crafted from soft merino wool and detailed with a dreamy vista of rolling mountains. 24 1/2" length (size Medium) Quarter-zip ...

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...

and to help socks hold their shape. Merino wool is used in some performance socks to keep your feet dry and comfortable in a wide range of temperatures. A combination of materials plus overall ...