With “Face/Eye Priority in AF” function, the α7R IV seamlessly changes tracking targets between face and eye when the subject is a person. Sony’s original AI (Artificial Intelligence) subject ...

Combine £300 Sony cashback and a £470 Jessops price cut and the A7 IV drops to £1,629, which is the lowest-ever price by some margin for one of the most complete mirrorless cameras ever and Jessops ...

Sony has introduced its latest addition to the Alpha mirrorless camera range with the all-new Sony A7R V. The A7R V is the fifth generation of Sony’s high-resolution full-frame mirrorless series and ...

Who is afraid of the shadow, does not know the light! Advertising pro Kenton Thatcher on how the Sony Alpha 7R IV offers a unique blend of medium format quality and 35mm handling.

Introduction The Zeiss Sonnar T* FE 55mm f1.8 ZA was one of five new lenses launched alongside Sony’s full-frame mirrorless 36-Mpix Alpha 7R and 24-Mpix Alpha 7. It’s a premium model weighing 9.9 oz ...

Spot the difference! Why has Sony launched two new cameras that seem virtually identical to their predecessors?

Below are crops from our laboratory Still Life target comparing the Sony Alpha 1's JPEG image quality ... the 61MP Sony A7R Mark IV, as well as the models from other manufacturers, such as the ...

Introduction The Zeiss Sonnar T* FE 35mm f2.8 ZA is the smallest of five new full-frame E-mount lenses to accompany Sony’s full-frame mirrorless 36-Mpix Alpha 7R and 24-Mpix Alpha 7 cameras. With an ...