All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Samsung's new TV lineup will have several features focused on accessibility. Live Translation will instantly translate closed captions on live broadcasts in up to seven languages, and Voice Removal with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.