But one formidable company remained, until early Tuesday morning, in West’s corner: Adidas. Despite the German sportswear conglomerate’s announcement earlier this month that it would be ...

Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better ...

Adidas sells on Amazon in the United States - and only in the United States. The global sportswear retailer operates a store at Amazon.com/Adidas. Despite the fact ...