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At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike ... known to drive hype and resale prices on shoes in the secondary market.

followed by the Air Yeezy 2 in 2012. But in 2013, West ended his partnership with Nike and said his share of the revenue from the shoes was insufficient. He began working with Adidas the following ...

Kanye West’s Yeezy brand was iconic ... went into designing Yeezy shoes. Instead of complaining about the design of the shoes, most complained about the price. Building on the Echo Collection ...

Furthermore, if the price is unusually cheap, it’s probably a fake Yeezy since the collection is designed using only premium materials. As Adidas uses premium packaging boxes to preserve the quality ...

Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s ... the £180 shoes were being resold online for double the price. Security guards were brought ...