At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike ... known to drive hype and resale prices on shoes in the secondary market.

Adidas generated millions from its first "drop" of Yeezy trainers after ending ... giant's second release of the shoes on Wednesday. But Alice Price, associate apparel analyst at research firm ...

followed by the Air Yeezy 2 in 2012. But in 2013, West ended his partnership with Nike and said his share of the revenue from the shoes was insufficient. He began working with Adidas the following ...

Furthermore, if the price is unusually cheap, it’s probably a fake Yeezy since the collection is designed using only premium materials. As Adidas uses premium packaging boxes to preserve the quality ...

The Yeezy 450 ... "I’m an Adidas collector, but these are a step too much." At the time, the controversial shoe was retailing for £150 having been slashed from the original price of £210.

Rose debuted his first signature sneaker, the Adidas Adizero ... three takedown shoes made at a lower price point. Samples ...