Get an inside look at how the Air Jordan 4 Red Cement sneakers are crafted, from initial design to final product. This video showcases the process of selecting premium materials, cutting, stitching, and assembling each shoe with expert precision.

UPDATE (08/02): New details surrounding the purported "White Cement" Air Jordan 4 retro have emerged. Per @zSneakerheadz on Instagram, the OG colorway is returning on May 17, 2025, in full-family sizing. Check back for new developments in the coming months.

The upcoming year will be pivotal for the sneaker industry - especially Nike and Jordan Brand. While no company will ever dethrone the iconic American sportswear brands, they can continue to chip away at their fanbase.

Discover the real story behind why the NBA banned Air Jordans. Uncover the truth about Nike’s marketing spin and the misunderstood sneaker story.

There’s not many sneakers more recognizable than the historic Air Jordan 1, the shoe that started this whole sneaker craze when Michael Jordan and Nike changed the world in 1985. The “Chicago” colorway is engrained is every sneaker fan’s mind as a timeless silhouette and come 2025,