This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

In other food-related news, some Americans have become more aware of what they eat after the FDA issued several product ...

Annie's Homegrown recently announced it is working with suppliers to eliminate a harmful chemical linked to infertility and learning difficulties from its highly popular boxed mac and cheese.