Slated to cost a cool $699 (A BARGAIN AT TWICE THE PRICE), the snappily named 'TRANSFORMERS Optimus Prime Auto-Converting Programmable ... including transforming, voice, and various light-up ...

as the Robosen auto-transforming figures are a co-production with Hasbro, using the former’s proprietary technology. LEGO was ...

He's so popular, Hasbro has even made an auto-transforming Optimus Prime robot. Besides his voice and cool faceplate, Optimus Prime's most distinctive feature is his ability to transform into a ...

Part two of the Mob Control x Transformers collaboration is now live Recruit Optimus Prime by collecting enough blueprints through booster packs or the season pass Optimus transports and multiplies ...