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Banana Republic is driving click-throughs on its ad with a 10 percent off coupon that can be redeemed in-store. The ads are running within the Accuweather iPhone application. “Coupons have been ...

Crate and Barrel and CB2 recently started serving exclusive mobile coupons (see story). At this time Mr. Grunberg said he is not sure if Gap and Banana Republic will add any new coupons to the mix.

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning. Limited-edition bottles of wine from Clos du Bois Winery feature a ...