“Yes, some people will say we are late to the game,” says Mazzocco. “But changes at a huge corporation take time.” A 6-year-old girl giving voice for the first time to curvy Barbie sings ...

a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive. Available on Meta Quest, Steam VR, PlayStation VR2 and Apple Vision Pro, the new addition to ...

Dolled-up patrons can also play video games in the living room, decorate holiday cookies in the kitchen and visit a station to create their own Barbie-inspired phone case free of charge.