Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

As a prelude to the full city centre store opening in 2025, the pop-up is dedicated to IKEA's iconic blue bag. I was given a chance to look around the new store ahead of the opening and can ...

LONDON — Hermes’ Birkin, Chanel’s flap bag, Louis Vuitton’s carryall — and Ikea’s Frakta? At its new Oxford Circus pop-up, the Swedish retailer is teeing up its famous blue tote to be ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag (Ikea/PA) Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store. Shoppers will be ...