Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

Bodyarmor was initially created by Mike Repole, and together with Lance Collins, the brand and company were founded in 2011. Later, Coca-Cola took notice and decided to invest in a small amount of ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

TikTok users are slurping on a new type of bubbly: Dirty sodas, a mixed drink that combines your favorite soft drink with add-ins like cream or coffee creamer and flavored syrups and sweeteners.

BODYARMOR Sports Drink today announced a multi-year partnership with one of New York’s most beloved superstar basketball players, Jalen Brunson. As part of the partnership, Brunson and BODYARMOR ...

"It's like you get together, you go experience the mountain, have your fun and then afterward, you get together, you have a drink, you celebrate, you talk about what happened on the mountain ...

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a deal that values the sports drink brand at about $8 billion, according to people familiar with the matter, amping up a ...

With a wide range of different brands, like its namesake soft drink, Dasani water, Powerade and Bodyarmor sports drinks, and vitaminwater, among many others, Coca-Cola (NYSE: KO) is certainly a ...

(Photo Credit: iStock/Getty Images) If you have diabetes, you may be wondering, "Can a person with diabetes drink alcohol?" The main concern when drinking alcohol with diabetes is that it can ...