One buyer put it in simple terms: “These are the most comfortable sneakers I have ever worn.” Nike says the Winflo 10's ...

In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

Back in 2017, Nike decided to radically change its distribution channel by moving more sales from the traditional wholesale channel to its directly owned stores. The idea behind this DTC (Direct ...