Read more: Here's How Movie Theaters Make Irresistible Popcorn As we ... made the already perfect Cheetos taste even better. Over time, variations like Flamin' Hot or Cheddar Jalapeno have managed ...

The white cheddar flavor is similar to the traditional Cheetos puffs, but it's a bit more mild and less artificial tasting. Size: 12 ounces Price: $6.69 Available: Target ...

Why is This Work Relevant for Creative Strategy? For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive, and divisive, ...