In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

Cheez-It unvieled its “Cheez Wheelz” food truck, a custom food truck that will serve a Cheez-It inspired menu for college football tailgates. Cheez Wheelz is bringing the stadium excitement to ...

"I don’t think anyone else will ever be able to say they got to marry the love of their life by a big Cheez-It in front of 50,000 people!" the groom tells PEOPLE Cheez-It A Cheez-It superfan ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

On New Year's Eve, the No. 15 South Carolina Gamecocks took on the No. 20 Illinois Fighting Illini in the Cheez-It Bowl in Orlando, Fla. During a timeout in the first half at Camping World ...

That even includes the Cheez-It Citrus Bowl. Erin Doolin and Erik Yates from Maryland tied the knot during a commercial timeout in the first half of the Cheez-It Citrus Bowl between No. 14 South ...

ORLANDO, Fla. — The Cheez-It brand is front and center in Orlando for the upcoming Cheez-It Citrus Bowl, which will have the 15th-ranked Gamecocks facing 20th-ranked Illinois on New Year's Eve.

They’ll face each other for the first time during Tuesday’s Cheez-It Citrus Bowl (3 p.m., ABC). “To me, it’s more about finishing this season the right way and having a chance to win 10 ...