Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet option — a noticeable increase of $400 USD (around 2.6%). A similar change is also reflected in the UK market, with the same reference now retailing at £13,600 GBP, which is 3% more than its £13,200 GBP price tag in 2024.

Ringing in the new year, Rolex increased the cost of its yellow gold GMT-Master II to about $45,700 (€44,600) from $ 42,310 (€41,300) last year and its yellow gold Day-Date wi

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.