In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin ...

Standout prints and vibrant colors like buttery yellow and watermelon red define 2025 fashion, local style experts predict.

If you love the viral ‘Clean Girl’ vibes, you’re going to be obsessed with these sneakers! They are the perfect neutral shoes ...

How is the so-called clean-girl aesthetic related to all this? The clean-girl aesthetic, which revolves around low-maintenance makeup and earth-toned neutrals, arguably entered the mainstream ...

But can a person really lay claim to an aesthetic? And what if that look is – whisper it – basic and beige? The clean girl trend sprang up around 2022 and it’s had enduring appeal ...

The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019. By Lily Ford Swedish social media influencer ...

If you weren't weighed down by bag charms and piling on more leopard print than Carmella Soprano, were you even paying ...

In case you may have missed it in the sea of ‘clean girls’, ‘that girls’ and ... with me/a day in the life of” videos showcase an aesthetic that is preened, soft and overwhelmingly ...