The beauty industry has seen a significant shift towards eco-friendly and cruelty-free skincare products, a change driven largely by consumers’ growing awareness of environmental sustainability ...

Inspired by a K-beauty trend, this anti-ageing serum highlights the restorative and protective properties of snail slime.

Vegan cosmetics are gaining substantial traction, with South Korea’s market for these products reaching approximately 570 billion won (around $418 million) in 2022—a fourfold increase since 2013.

Learn more Over the past few years, ILIA Beauty has built a massive following, in part due to its unique approach to makeup and beauty as a whole. According to its website, ILIA believes in ...

For those who still have some doubts, the founders of top personal care and beauty brands answer some of the frequently asked questions (FAQs) about why one should switch to cruelty-free products.

One user raves, “This is a cruelty-free mineral SPF lip gloss that outperforms all the $40-$60 luxury mineral SPF lip ...

But is it all just clever marketing? Whether you're looking for an effective acne treatment or the best cruelty-free cosmetics, we help you wade through the waffle to find what works for you.

A key feature of the Boujee Beauty makeup brush is its ethical stance. It's 100% vegan and cruelty-free, meaning no animal products or testing are involved. This aligns with the demand for responsible ...

The Holland & Barrett Beauty Advent Calendar contains 25 days of organic, cruelty-free and vegan beauty products ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...