The digital banner ad, which first appeared three decades ago, has undergone numerous transformations. Industry veterans ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

The campaign is titled Artful Ingenuity, which shares its initials with artificial intelligence, and underscores Eversana ...

As digital advertising celebrated a significant milestone last week – no less than the 30th anniversary of banner ads – it’s worth reflecting on how a simple rectangular advertisement ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

"Publishers crammed pages with ad spaces at the expense of aesthetics, and the banner, once full of creative potential, reverted to its simpler, less imaginative roots. "Today, banners are more ...

Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...

The campaign leads with two 30-second ads, marking the brand's return to UK television screens after more than a decade.

Marc Siegel, president of sales, SimulMedia: “90% of banner ads are fraud ... Jaime Robinson, co-founder & chief creative officer, Joan: “What’s really exciting to me is hearing the focus ...

Newport's downtown district transformed into a Halloween celebration as residents gathered for the 2024 Pumpkin Palooza, ...

Increasingly, OTT platforms in India, including Disney+ Hotstar, Zee5 and YouTube, are experimenting with this ad format.

"Most of the litigation to date is novel, and a win in one court doesn't necessarily scare away the plaintiff's counsel from ...