CRM loyalty programs are one of the tools you can use to enhance your CRM efforts and increase customer retention and satisfaction. In this article, we will explore how CRM loyalty programs impact ...

From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. Elly Hancock shared ...

During the CRM Playaz #CRMin2025 series of shows, the analyst conversation with Sheryl Kingstone, Liz Miller, Rebecca Wettemann and Michael Fauscette addressed what CRM in 2025 should be about, as ...

A CRM program should build on a well-formed customer strategy to improve penetration into a customer or a market segment, increase sales force effectiveness, and help a company build loyalty with its ...

For example, if you offer wellness programs to businesses, you can use CRM to track the participation rates of employees and the types of programs that are most popular. This information can help you ...

The first step in designing a CRM retention program is to define your retention goals. What are the key metrics that you want to improve, such as retention rate, churn rate, lifetime value ...

It’s also typical for providers to offer reduced rates or free versions to nonprofits that apply for discount programs. Pipedrive’s CRM platform allows nonprofits to streamline operations by ...

Framme - a company dedicated to providing VIP gifting solutions for the igaming market - penned an agreement with CRM ...

Many CRM programs include in-app messaging, too, so your customer support team can reach out to sales representatives to quickly get any additional details they may need. While CRM software can be ...

After a string of poor quarters for the majority of CRM players, including Siebel, and increasing reports of poor customer-satisfaction rates for enterprise projects, CRM is now under a cloud.