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Aleve and Advil are both nonsteroidal anti-inflammatory drugs (NSAIDs) used to relieve pain and reduce fever. Advil is a short-acting drug, while Aleve is longer-acting. Advil seems to cause fewer ...
Marketing Challenge: Although sleeplessness was on the rise, Advil PM had been experiencing baseline sales declines over a three-year period while other single benefit sleep aid brands were enjoying ...