The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

IF YOU already own a business or are thinking of starting one, you’ll understand how important it is to find and retain new ...

Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in ...

In today’s fast-paced digital world, marketing success relies heavily on efficiency, automation, and data-driven decisions. With an ever-expanding array of platforms and tools available, businesses ...

Banner ads will need to become smarter and more adaptable to fit into the seamless, tech-driven experiences that consumers ...

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

A VisitBritain marketing campaign at Paris’s Gare du Nord station deployed a new touchscreen-enabled modular hologram wall ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

In Q3, display cost per mille (CPM) was up 39% year over year, aligning with typical seasonality trends as the end of the year approaches. The cost of social media advertising across Meta, TikTok and ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.