As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in ...

Banner ads will need to become smarter and more adaptable to fit into the seamless, tech-driven experiences that consumers ...

In today’s fast-paced digital world, marketing success relies heavily on efficiency, automation, and data-driven decisions. With an ever-expanding array of platforms and tools available, businesses ...

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

A VisitBritain marketing campaign at Paris’s Gare du Nord station deployed a new touchscreen-enabled modular hologram wall ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Perion Network (NASDAQ: PERI) Q3 2024 Earnings Call Nov 06, 2024, 8:30 a.m. ET ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.