A charity's biggest ever superstore is to open in a former bed showroom in Leicester. Age UK is taking on 8 Counting House Road, in the Freemen's Common area of the city, which was previously a Dreams ...

The Sun and Dreams Beds are teaming up to provide 3,000 beds for some of the UK’s most vulnerable children in their new Beds for Kids campaign. Working with charity Buttle UK’s Chances for Children ...

Following the success of its original gaming bed launched in 2022 ... collection comes from looking into the UK gaming community. During lockdown, Dreams and X Rocker noticed that more and ...

As Dreams CEO Mike Logue knows, delivering a successful turnaround is hard. When the former Mothercare, ASDA and M&S exec was appointed as CEO in 2013 the business had just been brought out of ...

Dreams is opening a new premium concept store in East Sheen, marking a significant milestone in its growth strategy.

When Mike Logue took over as CEO of bed retailer Dreams, the business was in administration and losing money fast. Yet after five years of rapid reform, profits are at an all time high. Surprisingly, ...

Whether you’re hunting for the best bunk beds for children or on the lookout for a teepee bed or quirky London bus for your ...

Dreams’ expansion and growth plans build on the record investment in store refits, technology upgrades, and logistics ...

While some of these can make our dreams seem comforting or even exciting ... McCartney said in 1994: 'I remember lying in bed one night, in that moment before you’re falling asleep – that ...