This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... said then that the acquisition would help the company become the global leader in gum. A spokeswoman declined to comment on ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

The manufacturer of the classic Bazooka bubble gum was the victim of a clever con in which a man intercepted a $1.2 million ...