The best flip flops offer ample support that you can feel with every step. FitFlop’s iQushion air-foam cushioning helps to protect against impact at high-pressure areas, in turn reducing foot pain.

We have found the FitFlop Women’s IQUSHION Ergonomic FLIP-Flops to be a great investment for anyone in need of comfortable and supportive flip flops. The iQushion™ midsole technology and ...

Brin is a Toronto-based contributor who covers physical retail. Fitflop, the UK-based ergonomic and wellness footwear brand, recently opened its first US store in New York City's SoHo. It launched ...