Hasbro introduced the GI Joe action figure in 1964. By 1968, declining sales, probably tied to the controversy surrounding the American war effort in Vietnam, led Hasbro to reinvent its product line ...

G.I. Joe turned 60 ... the original prototype figure. "It's an action figure." The giant U.S.S. Flagg aircraft carrier playset was coveted by countless boys in the 1980s. (Photo By John Prieto ...

This included models, action figures from Star Wars, He-Man and She-Ra , Transformers, and GI Joe. There was also Rainbow ...

That moment spurred a love of action figures ... that in the 1980s, toy maker Palitoy in the UK created a short-lived line of toys in an attempt to compete with Hasbro’s GI Joe and Star Wars ...