Gap is testing cool merch in a new retail lab. The brand has unveiled an updated store concept in its reopened Flatiron store ...

Away from the headlines, though, there’s been a slow but steady embrace of Gap’s logoed clothing, in particular among Gen Z. As the tide of nostalgia increasingly laps at the fashion shore ...

On September 29, Yeezy Gap rolled out a $90 cotton hoodie in six colors for both kids and adults. It sold out in a matter of hours, and Gap said Tuesday that the hoodie delivered the most sales in ...