(Reuters) - General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract cost-conscious consumers, sending shares down about 3%.

In case you and your kids need extra Bluey to wake up to in the morning, General Mills now has a cereal based on the series ...

Once again, it didn't connect with the public, and it was discontinued in 1992. General Mills briefly revived both long gone ...

"They've always done promotions, so I think what this ... problem of the loss of prominence of breakfast cereal." Despite General Mills owning 45 different brands that cover everything from ...

Recently, General Mills, the brand behind Cinnamon Toast Crunch, Cheerios, and Cocoa Puffs, announced that you can find a box ...

The new year is right around the corner, and General Mills is giving cereal fans many reasons to celebrate. In December, the Minneapolis-based food conglomerate announced that it's bringing nine ...

General Mills is forgoing profit growth to boost promotions and other short-term price cuts over the next six months in an effort to revive customer loyalty for the long haul. The Golden Valley ...

Over the next month and into the new year, you'll have nine new cereals to anticipate from General Mills, including new versions of Cheerios and Chex. General Mills, the brand behind cult-favorite ...

General Mills shares moved lower Wednesday morning as the company's lowered fiscal 2025 profit outlook offset second-quarter results that beat analysts' estimates.

(Reuters) - General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract cost-conscious consumers, sending shares down about 3%.