How do you take a bigger bite out of a breakfast staple? This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and ...

Read more: The Most Useless Cooking Utensils, According To Chefs Mashed spoke with a General Mills spokesperson who assured us that yes, the brand really did intend Cinnamon Toast Crunch to scream ...

Recently, General Mills, the brand behind Cinnamon Toast Crunch, Cheerios, and Cocoa Puffs, announced that you can find a box ...

Who can say no to cinnadusted bacon? Sure, you've probably had a slice of bacon with a bowl of cereal before — but have you had cereal on your bacon? If not, you’re in luck. Hormel, the ...

General Mills has launched a new set of ads leading up to the big game this year, as the Kelce's and the Watt's hang out and snack together ...

The Kelces and the Watts Star in “Game Day” by General Mills ... Lucky Charms, Cinnamon Toast Crunch, Pillsbury and more in new prime time ad spot T.J. and J.J. Watt and Donna, Kylie and ...

MINNEAPOLIS — As General Mills Inc. hones its value strategy for the fiscal 2025 second half, company executives are focusing on more than just price.