Although it's clear that Squirt is at least citrus flavored, what you might not realize is that the soda is made with ...

Remembering how much I loved the grapefruit-flavored soda, I instinctively grabbed a can. But then I remembered that I was giving up soda in the name of journalism, so I ended up leaving the drink ...

Of course, what matters is what's inside the cans. The grapefruit flavor was considered the best of the bunch by our taste testers. The carbonation levels are well-calibrated. The bubbles level is ...

Commercial purpose: to launch a grapefruit flavored soda drink that could capture 25% of SOM from "Quatro Toronja" in a year. Communications objective: to turn young people between 12 and 20 years old ...