1. Customizing online experience. About half of the HSN's business is now from online shopping. HSN has been working to make every customer's experience different, Grossman said. The brand tailors ...

“HSN does a great job at making online shopping easy and fun,” Mr. Solomon said. “Weaving mobile into their marketing mix will help them continue to deliver on that promise and value ...

“HSN is committed to offering innovative products to our customers and finding new and exciting ways to enhance the shopping experience,” said Jill Braff, executive vice president of digital ...