author and fishing lure archivist known as "The Bassman™," was invited by Heddon to visit the company's factory and declutter the display board, removing any baits that were not Heddon productions.

At that time the sage advice was to “pump a blade bait.” Blade baits, of which I’ve written many times, are compact, tightly vibrating metal lures the likes of the Silver Buddy, Heddon Sonar, and Reef ...