You might not remember your first Hot Wheels car (or perhaps your first Matchbox car; the British brand was bought by Hot Wheels owner Mattel in 1997), but from the moment you were old enough to ...

an avid Hot Wheels collector and author of “Hot Wheels Prototypes” which includes the narrative history of the toy. Those prices, combined with promotions at gas stations, were crucial in the early ...

From the initial design to final production, we visited Hot Wheels headquarters in Los Angeles to see how America's favorite die-cast cars are made. There's a monster in the back of the Mattel ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

It has something for all ages of Hot Wheels fans - starting with a museum celebrating the long history of the toy cars. You ...

He also has interviewed nearly 400 former Mattel employees and co-wrote with Michael Zarnock “Hot Wheels Prototypes,” a history of the toy. “I grew up with oil in my blood,” said Pascal ...

I can't believe two years have passed since I wrote "A Brief History of Hot Wheels: Pagani Hypercars," when Mattel only had three Pagani castings in its HW portfolio. Back then, you could choose ...

But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an official Hot Wheels diecast model in 1:64 that anyone will be able to buy.

Cynics be damned: the gamble has paid off. Milestone’s Hot Wheels Unleashed shrugs off the brand’s history of poor official titles, offering a deep experience that belies its $50 price tag.

Racing fans, rejoice, as Hot Wheels owners Mattel is once more set to partner with top dev Hutch Hutch, the folks behind F1 Clash, are bringing back fan-favourite Hot Wheels: Race Off+ Releasing ...