発表によると、ディズニーが合併後の企業の株式７０％を所有する。同事業は上場企業であるＦｕｂｏの傘下となり、現在のＦｕｂｏ経営陣が率いることになる。今回の取引にはＨｕｌｕの主力事業である動画ストリーミング事業は含まれない。

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ディズニーは傘下の「Ｈｕｌｕ（フールー）＋ライブＴＶ」事業をフボに統合し、ディズニーが70％、フボが30％を所有する新会社を設立する。両事業を統合すると加入者は北米だけで約620万人に上り、 グーグル の「ユーチューブＴＶ」に次ぐ規模となる。

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