Shoppers will be able to personalise their Ikea bags with bespoke lettering, buy a selection of bestselling products, and walk through an immersive experience centred around its famous Frakta bag.

Not many shopping bags have reached the popularity and ubiquity of IKEA’s blue Frakta bag. Meaning ‘to freight’ in Swedish, the Frakta bag’s durability, versatility, and high capacity have made it one ...

Shoppers will be able to personalise their Ikea bags with bespoke lettering, buy a selection of best-selling products, and walk through an immersive experience centred around its Frakta bag.