Reuters Ikea went online in Mumbai before opening a store, the first time it has done this in the world India's $40bn (£29bn) "home and living" market - of which furniture and furnishings is a ...

Sweden-based furniture retailer Ikea, which opened ... sell to customers through both online and offline medium. The company already has e-commerce presence in Mumbai, Pune, Hyderabad, Ahmedabad ...

But the latest one in Navi Mumbai is likely to be a relatively ... to a new strategy where more sales come from online platforms. While Ikea too has relied on online sales during the pandemic ...