The Swedish chain was big and brash but found success by respecting the British consumer, says its country CEO ...
IKEA, in addition to being one of the most successful furniture stores in the world, has become a cultural phenomenon. Beyond its shelves or coat racks, many customers are fascinated by its ...
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Back in July, copywriter Kevin Lynch, originally from Chicago, and his puppy Umlaut, visited all 21 counties in Sweden, ...
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