like Dove and Axe, have fully embraced the emerging trend. It’s essentially an all-hands-on-board evolution to elevate our underarms. Deodorant has become the unsuspecting first layer for a larg ...

The Old Spice deodorant Deadpool used has a suggested retail price of $12.99. P&G, which also owns the Secret and Native ...

This claim isn’t made lightly. While AXE’s brand recognition sits at 85% in the US, data shows only about 21% of deodorant buyers use AXE—and only 17% state they’re likely to use AXE again ...

Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...