Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...

The campaign combines mobile, digital, social and traditional media such as events. The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and ...

Retail sales, which do not include credit card and other revenues, fell 8% to $1.4 billion. Operating profit blipped into ...

As the holiday shopping season drew near, JCPenney saw some healthy trends in its operations and customer gains — even as it ...

JCPenney has admitted where it went wrong - and how bad things got during an 18-month sales slump ... "Let's go back to high school and imagine that you dated the same wonderful girl for three ...

JCPenney’s operations turned profitable ... kids and home businesses turned in strong performances during the back-to-school season. Among the best-performing brands during the quarter were ...