But before both of them, there was Julius "Dr. J" Erving. He was one of the first players to have a shoes endorsement. In the ...
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Julius Erving credits Bill Russell, Oscar Robertson and Jerry West for paving the way for him, Jordan, Bird and MagicJulius Erving is well aware of that ... "I look at the commercial success that happened with myself, with Larry Bird, with Converse and Spalding as an example, and the next wave with Magic ...
Except Julius Erving got to the ball first ... a superstar in the NBA as he’d been in the ABA, netting deals with Converse, Spalding, and Electronic Arts, along with buying part ownership ...
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