On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Crocs Inc.'s November appointment of sneaker industry veteran Steven Smith as its head of creative innovation isn't the company's only recent lift from the Yeezy playbook. The foam footwear ...

US retailer Impossible Kicks said people saw the Yeezy trainer as a "collector's item" and sales had spiked 30% Shoppers in the US are buying Kanye West's Yeezy shoes as collectors' items since ...

Adidas has said the ending of its collaboration with Kanye West is "hurting" the business ... West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales ...

Crocs Inc. has brought a seasoned shoe design ... and most recently served as a key footwear designer for Kanye West’s Yeezy brand. “Since our inception we have prided ourselves in being ...

Kanye West, now known as Ye, has reactivated his X (formerly Twitter) account this week amidst controversy surrounding his latest Yeezy merchandise. The new drop has sparked backlash due to ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... to drive hype and resale prices on shoes in the secondary market.