How Rethink used Swifties to relaunch Heinz Ketchup & Seemingly Ranch
Winning gold at The Drum Awards for PR in the Relaunch or Launch category is Kraft Heinz by Rethink. Here is the ...
DC News Now on MSN8mon
Dates printed on your food aren’t about expiration: What they really mean
Many foods include guidance on how they should be stored. Ketchup labels, for example, recommend refrigerating after opening ...
How Heinz revived 'Kranch' - the worst performing condiment in the brand's portfolio
Time Response or Activation category was Heinz Ketchup for a campaign called Seemingly Ranch by Rethink. Here is the ...
Hackaday8mon
CT Scan Reveals Secrets Of Heinz’s New Ketchup Cap
Ketchup bottles are a solved technology, right? Wrong! As it turns out, there is still great development being done in this space. Industrial imaging company Lumafield reveals to us the secrets of ...
Marketing Dive12y
Heinz Ketchup comes back for third helping of QR code-driven marketing
Educating consumers In the latest effort, the front label of Heinz Ketchup bottles in restaurants features the tagline ?Join the Growing Movement.? On the back label, is a QR code that, when scanned ...