It's time to show off your beach body! Discover the best beach wear for women from H&M, Marks & Spencer, and Decathlon here.

BYU student AnnaBelle Gilmore started her own swimsuit company inspired by women in her family and her own drive to pursue ...

Two local companies, Lenna and Co and Saturday Strides, aim to add a female-oriented touch to the activewear market.

AS she stops to snap a photo of her six-year-old son at the local pumpkin patch, Carolyn Anderson can hear the jeers from ...

Stuyvesant Plaza is set to welcome two new stores in 2025. Both stores, Athleta and Vineyard Vines offer a variety of ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Crochet dresses are characterized by their openwork designs and lightweight materials, making them ideal for warm vacation ...

Drawing on survey data from over 50,000 customers, the report emphasizes on the swimwear preferences ... and safely on a global scale. Young women's fashion is getting more attention while the ...

This commitment to inclusivity resonates in each of King Underwear’s products, which now extend beyond men’s undergarments.

Ka Makana Ali’i is buzzing with excitement as they celebrate the first anniversary of 2BDesired, a wahine-owned, ...

Halle Bailey looked to her namesake, Halle Berry, for Halloween this year, donning an orange bikini to dress up as the Oscar winner’s “Die Another Day” character. “The Little Mermaid” star shared her ...

Varley’s rollout in the U.S. echoes another British brand’s journey. ME+EM, which has gained attention from the royal family, ...