Kontoor's collaboration with singers and its tapping into music awards shows and festivals for Wrangler, not to mention innovative products and brand expansion evolving Lee's outdoor evolution ...

Kontoor Brands, the owner of Lee and Wrangler jeans, debuted on the New York Stock Exchange on Thursday. Shares in the spin off from VF Corp fell more than 7% on the first day of trading.

Walmart-owned Flipkart is now in talks with Kontoor Brands for rights of iconic brands Wrangler and Lee in India. While grocery retail is the holy grail for Flipkart it is riding on the back of ...