Singapore startup Ai Palette is upending the 100-year-old market research industry using its powerful technology ...

Many have wondered about — and feared — the impact that gen AI will have on labor markets. Some compare it to past ...

Effective market research should encompass broader consumer ... and conducting qualitative studies, such as interviews or focus groups, to uncover deeper insights about brand perception.

Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

After a decade of massive growth, the indie film industry hit its peak in 2017 with just over 200 independent films in ...

These platforms offer rewards such as cash, gift cards, and other incentives to encourage participants to take part in market research studies. What are the four fundamental types of market ...

Finding ways to attract consumers to buy packaged goods stretches back to the 1920s when American psychologist Daniel Starch created the world's first market research study. Get top local stories ...